AI playbooks for agencies and consultancies
The fastest way to get truly useful AI agents into the hands of your team.
RunAlong AI surfaces your team's highest impact tasks and delivers bespoke agents purpose-built for each role, on a platform that's insanely simple to use.
Or see how we roll it out in 5 stepsWhy RunAlong AI
Most AI initiatives fail to reach their potential. RunAlong AI solves for why:
95% of enterprise generative-AI pilots show no measurable profit-and-loss impact. Source: MIT Project NANDA, "The GenAI Divide: State of AI in Business 2025."
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No clear starting point.
Teams struggle to identify their most frustrating workflows, and where AI can help.
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Poor results = trust issues.
Wildly different outcomes across team members or turns undermine confidence.
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Chat's the wrong tool.
Talking with a calculator or a spreadsheet is exhausting, so people give up easily.
RunAlong AI changes that
We help you choose the right work, so your team can just press play.
Our team gets you started.
Our tools help map which work is ready for AI.
- An AI strategist to help you pick. We work through your processes with you, then tune your first playbooks to fit how your firm works.
- Playbooks for each role. Each playbook is set up for a specific role, built around your SOPs and workflows.
- Just press play. Your team answers a few plain questions and gets finished work back, without anyone having to learn prompting.
Playbooks by role
The work your firm repeats, organized by team and role.
We work with agencies, professional service firms, M&A advisors, and other human capital intensive firms.
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Business development.
Win the work.
- Inbound lead researchBusiness development rep
- Proposal and RFP responseSales director
- Meeting recap to CRMBusiness development rep
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Client services.
Keep clients in the loop.
- Weekly client status reportAccount manager
- Creative briefAccount manager
- Land & expand strategyAccount executive
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Delivery.
Get the work out the door.
- Project kickoff deckProject manager
- Brand and style guideCreative lead
- Release notesTech lead
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Operations.
Clear the paperwork.
- Contract reviewOperations manager
- Document summaryOffice manager
- New client onboardingOperations manager
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Finance.
Know your numbers.
- Month-end reportingController
- Vendor contract reviewController
- Spreadsheet summaryBookkeeper
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People.
Look after the team.
- Onboarding and offboarding checklistHR lead
- Interview guideRecruiter
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Leadership.
See the whole firm.
- Team performance and capacityManaging director
- Competitive analysisPartner
- Job profitabilityPartner
We've created a large library of playbooks we customize for your firm's processes, built for consistency and high quality outputs.
Browse playbooks by roleInside a run
If you can fill out a form, you can run a playbook.
Illustration of a playbook run in 4 frames: pick a playbook, answer a question, get a sample lead brief for Your firm, then revise it in the same thread or tag a colleague.
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Pick. Pick from the playbooks assigned to your role.
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Answer. A short, smart form asks you one question at a time.
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Get results. Finished work comes back for review, whether that's a brief, a recap or a draft deck.
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Revise. Ask for changes in the same thread, or tag a colleague.
Ensure consistency across the org regardless of who runs the play.
The reviewer role can still sign off on the finished work.
- Playbooks save hours of toil, unlocking capacity.
- Connected playbooks work with your systems: CRMs, email, calendar... anything.
How it works
How we get your firm running the right plays.
An optimized process to get useful playbooks in your team's hands, fast.
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1
Discovery call and demo.
Tell us where your team's hours are going, and we'll identify the playbooks for your roles.
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2
Survey and shortlist.
Look through our existing library of playbooks, or describe a more complex process. To evaluate your candidates for automation, try the Scorecard.
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3
Onboarding
Zero in.
Your named AI strategist pressure-tests your shortlist, suggests alternatives and helps you set the order. Bring examples of past work, plus the access we'll need.
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4
We configure your first playbooks.
During onboarding, we set up your teams and roles, then tune your first playbooks to your templates and tools.
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5
Go live.
We train your team first, and then they start on their playbooks. After that, regular reviews cover what's running and what to add next.
Professional services
Built for firms that bill for brains.
Agencies and consultancies sell expertise, but around the client work sits a second job of proposals, research, status reports, onboarding and month-end. Playbooks handle that second job alongside your team, giving you more capacity with the team you have.
We made it at Synapse Studios and ran it on our own work first.
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Will it eat our billable hours?
It starts with the work around the invoice. After that, you decide whether the time goes into more client work or more new business.
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What about client confidentiality?
Your data is yours, and we never use it to train or fine-tune AI models. Your firm-specific setup stays confidential and is never deployed for another client.
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Will it sound like us?
Tuned playbooks work from your own templates and wording, and your people still review the output, revise it and make the call.
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Will the team actually use it?
It's a short form with a play button, and your team gets trained before its first run.
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We already have ChatGPT or Copilot.
Keep them. A playbook carries the steps for a specific job and asks for what it needs. Bring a real job, and we'll run a playbook on it before you sign.
Buy, Boost, Build
Run a playbook as is, tune it to your firm, or have us build what's missing.
Each playbook card tells you which path it usually takes.
Map it first
Put 1 task under the microscope.
If you want to map your work before we talk, the Scorecard is a free workbook where you pick 1 team, list its weekly tasks and find the job worth fixing first.
- 15 to 20 minutes
- Saves as you go
- No login
You get your results the moment you finish, with no email required.
Security
When your clients ask about security, here's what you can tell them.
- Built and run by Synapse Studios.
- Encrypted in transit and at rest.
- Single sign-on for your organization.
- Multi-factor authentication required for administrative access.
- We never use your data to train or fine-tune AI models.
- Each run leaves a record of who ran it and what it produced.
Questions
A few answers before you book a call.
What is a playbook?
It's a repeatable job written down, with the steps, the questions to ask and what good looks like. The person who does that job at your firm runs it and reviews the result.
Do we need to know what we want before the call?
You can bring a rough idea or none at all, because the playbooks page, the survey and an AI strategist will help you narrow it down.
What does the AI strategist do?
Through onboarding, your named AI strategist helps you settle the shortlist and tunes your first playbooks. After go-live, a named account manager runs regular reviews with you.
Can we add playbooks later?
Yes. If you'd like another playbook tuned to your firm, we can set that up.
Can we see it work before we sign?
Yes. Pick an example from your own work, and we'll show you what a playbook does with it before you sign an order. The Scorecard is free as well, and it needs no login.
What does it cost?
We'll walk you through pricing on the call.
AI your team will actually use
Give your team
room to run.
Book a free discovery call, or pin a few playbooks first and send us your shortlist.
Or map 1 task in the Scorecard (opens in a new tab)